Digest for 2024

Dear Investors, Employees, and Partners!

The year 2024 was a time of dynamic growth for Fast Line Studio, with a 69.9% increase in network revenue compared to 2023. We are proud of the work accomplished and excited to share the key highlights of the year.  

🔥 Network Expansion

• Kyiv (Warsaw Residential Complex) – New salon opening.  
• Krakow (Senatorska St. 24) – Launch of the third salon in the city.  
• Kyiv (Seven Residential Complex) – Opening planned for January 18, 2025.  
• Warsaw (Wilanów District) – Grand opening in Q1 2025.  
• Barcelona (Spain) – First salon in Spain planned for Q2 2025.  

🔥 2024 Highlights: Sharing Expertise and Developing International Collaboration  

• Fast Line Pro School. We launched courses for nail specialists from scratch! In just three months, we can train individuals with no prior experience to start working.  
• Participation in Franchising 2024 Expo in Warsaw. This event became a vital platform for engaging with investors and partners. Productive negotiations helped strengthen our presence in the Polish market.  
• Collaboration with Bloggers. Over 100 bloggers worked with us, boosting PR and brand recognition for Fast Line Studio.  
• Franchising Exhibition in Kyiv 2024. We showcased the “turnkey” Fast Line Studio concept, demonstrating the possibilities of our franchise model.  
• Monthly Revenue Record.In 2024, we achieved a new financial milestone.  
• Visit to Toyota Factory in Poland. Inspired by Japanese “Kaizen” principles, we explored ways to enhance internal work standards.  
• “Creating a Franchise Business” Event in Krakow. Together with Żabka, we guided Ukrainian entrepreneurs on franchising nuances in Poland.  
• Partnership at “EXPATS BUSINESS DAY” in Krakow. The event, organized by BNI Victoria and Board Krakow, gathered over 160 participants, including Ukraine’s General Consul in Krakow.  
• Grand Opening of the Warsaw Residential Complex Salon.The event set a record for guest attendance, marking an unforgettable day for both the team and clients.  
• Launch of “Customer Day” Format. This initiative strengthened bonds with loyal guests and introduced new clients to our services.  
• Podology Development. The podology segment became one of the fastest-growing areas in 2024, gaining significant popularity among clients.  
• Participation in “Franczyza 2.0” in Warsaw. Maria Terekova, CEO of Fast Line Studio, spoke on the use of technology to create competitive advantages in franchise systems.  
• “Beauty Without Taboos” Pop-Up Market. Held in Kyiv, Krakow, and Warsaw, we showcased Ukrainian fashion brands and Fast Line Studio services.  
• Meeting with Japanese Partners (Takara Belmont) in Paris. At the Paris MCB by Beauté Sélection 2024 exhibition, we presented unique VR content, allowing people to experience a Fast Line Studio salon in 3D reality from anywhere in the world.  
• Hair Health Day with Orising” in Krakow. We introduced innovative hair care techniques, including workshops, product presentations, and trichology consultations.  
• Investman Expo in Kyiv. We amazed potential clients with a virtual salon tour, a standout feature of the forum.  

• Проведення курсів для стилістів у Києві. Ми організували два курси з колористики та стрижок за участю технологів мережі.

🔥 Team Training and Development

• • Internal Team Photoshoot. Strengthened team spirit and provided vibrant marketing visuals.  
  • Strategic Session in Krakow. Discussed 2025 plans during a large-scale head office meeting.  
  • Key Achievements. Development Director Onute Savickas completed a team management course with distinction.  
  • Marketing Assistant Alina Kudla finished an “Internet Marketing Specialist” course.  

• The network’s technologist, Krystyna Ilyina, participated in the “LVIV BEAUTY CAP” tournament:

• • 1st place in the “Haircut on Long Hair” category.
  • 1st place in the “Hollywood Waves” category.  

She also took part in the ONLINE Championship “First Capital” – a qualifier for the XXVIII Ukrainian Championship of the SPU, winning six awards:  

• 1st place – “Stylish Ponytail.”  
• 1st place – “Stylish Coloring.”  
• 1st place – “First Type: Daytime Hairstyle.”  
• 1st place – “Second Type: Trendy Evening Hairstyle.”  
• 2nd place – “Creative Styling.”  
• 3rd place – “Haircut on Long Hair.” 

• Svitlana Levchenko set a record for the number of clients served in a single day and upgraded her qualifications in podology.  
• Nataliia Litvin won the “Global Creative Awards” and successfully completed a course for brow technologists.  

Manicurists Viktoria Boboshko, Viktoria Kamienska, and Yulia Bogdanova-Neshva completed podology courses with the company “Baehr” and introduced new services in the salons in Kyiv.

🔥 Marketing Initiatives

• • SMM and Branding. This year, extensive efforts were made to enhance the image of the Fast Line Studio brand. Professional SMM photo shoots were organized and successfully executed, improving the brand’s visual perception on social media and strengthening its style.

• Rebranding of the website and visual identity:

• • A new brand book was developed.
  • A modern logo was created.
  • The visual style of the website was updated and improved.

• Training Section and Smart Purchasing
  A new “Training” section was integrated into the CRM system, significantly simplifying the team’s access to educational materials.
• The smart purchasing process was introduced, ensuring:

1. Cost optimization.
2. Increased efficiency.

• Special thanks to the development team for the swift implementation of these solutions. Work in this area continues, and the system will be further improved.

🔥 Marketing Changes in 2024

• Strengthening the marketing team.

• • New specialists were added, including an editor/copywriter, targeting specialist, webmaster, and SEO specialist.  

• • Doubling the number of direct visits to the Polish website, indicating an increase in the number of loyal customers. 

• Doubling the number of service bookings through the online system.

• Doubling the number of calls from Google Ads in Ukraine.

• Tripling the budget for targeted advertising, which significantly increased reach.

• Targeted ads were actively used for:  

• • Recruiting staff.  
  • Generating leads for promotions. 

• Thanks to targeted advertising in 2024, 381 leads for trichology consultations were generated in Poland. 

🔥 Acknowledgments and Wishes  

We thank everyone for supporting Fast Line Studio’s growth. With a dedicated TEAM, inspiring PARTNERS, and loyal CLIENTS, we are ready to conquer new horizons.

Happy New Year!

May 2025 bring joy and success to you and your loved ones.  

Join Fast Line Studio’s Franchise!  

Register for our next presentation on January 23, 2025 (online) via the link provided.

In 2025, we welcome new partners in Ukraine, Spain, Poland, and the USA. Let’s achieve success together! 

If you want to know more details, let’s meet for a coffee in one of our showrooms 

ORDER ZOOM or meet offline: text any messenger 067 509 69 19 Maria Terekhova.